Account Managers build and nurture strong, mutually beneficial relationships with potentially key clients.
They build an understanding of their clients’ needs and requirements, plan how to meet these needs and, as a result, generate sales for the business. As such, Account Managers are often key to business success.
Our Account Management App provides account managers with a pocket guide to effectively managing client accounts.
Through key pointers, lists, diagrams and videos, the app provides a clear and concise guide for those looking to learn account management skills on the go.
- The purpose and role of an account manager.
- The essentials to success.
- How to be an effective account manager.
- What a value proposition is and how to develop one.
- How to think strategically about your accounts and map them against the perception ladder.
- Analytical tools you can use to help guide strategic intent.
- How to segment your market, select top priority accounts, and ensure you give all clients and accounts the appropriate attention.
- How to engage with a client, elicit their needs and present solutions effectively.
- The importance of interpersonal contracting.
With top content from leading business coaches, the Account Management App is the ultimate guide for account managers wanting to develop their skills.
Other features include
Refresh your memory on top tips and techniques
In a Nutshell
The App ‘in a nutshell’ – read a short summary of key points