Key Account Management Excellence Self-Learning Guide
A detailed guide to best practice approaches for managing key accounts and nurturing client relationships.
The Key Account Management Excellence Self-Learning Guide is perfect for Account Managers, Relationship Managers and client care professionals looking to implement a proven approach for developing long-lasting relationships and achieving account optimisation.
The aim of the guide is to introduce you to best practice, proven processes and techniques for managing key accounts. Core areas of focus are:
- What is Account Management & the role of an Account Manager
- A Structure for Success (VPPA)
- Strategic Intent
- The Consultative Process (Engage – Elicit – Execute)
- Contracting, Progress & Review
- Project Management
The Key Account Management Excellence Self-Learning Guide includes detailed descriptions and explanations of best practice models and theories, along with areas where you can make notes, record your thoughts, plan your approach and have a go at activities.
Please note this is a resource in Coachical.