Key Account Management Excellence Self-Learning Guide

£34.99

Explore how to build deeper, broader and smarter relationships with key accounts and existing clients with the Key Account Management Excellence Self-Learning Guide.

2 in stock (can be backordered)

Description

Key Account Management Excellence Self-Learning Guide

A detailed guide to best practice approaches for managing key accounts and nurturing client relationships.

The Key Account Management Excellence Self-Learning Guide is perfect for Account Managers, Relationship Managers and client care professionals looking to implement a proven approach for developing long-lasting relationships and achieving account optimisation.

The aim of the guide is to introduce you to best practice, proven processes and techniques for managing key accounts. Core areas of focus are:

  • What is Account Management & the role of an Account Manager
  • A Structure for Success (VPPA)
  • Strategic Intent
  • The Consultative Process (Engage ā€“ Elicit ā€“ Execute)
  • Contracting, Progress & Review
  • Negotiation
  • Influencing
  • Project Management

The Key Account Management Excellence Self-Learning Guide includes detailed descriptions and explanations of best practice models and theories, along with areas where you can make notes, record your thoughts, plan your approach and have a go at activities.

Please note this is a resource in Coachical.

Additional information

Product

The Self-Learning Guide is an A4 paper size (210 x 297mm) ring-bound book.

Pages

40

Shipping Dimensions

230 x 330 x 30mm

Shipping Weight

389g

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