Our new white paper, Why Coach?, explores the effectiveness of coaching as a development tool and the different coaching styles used by all business coaches from, Executive Coaches to Team Managers.

In this extract, we explore the ways coaching can be used to support and benefit individuals in business.

Below we have listed just a few of the ways coaching can be used to benefit individuals:
  • Application of new learning – Helping individuals transfer new learning from the training room to the workplace. The coach can personalise new material and link it to the individual’s particular role and specific development needs. Coaching is a great way to embed new learning following training.
  • Breaking old habits and implementing new behaviours – Coaching can ensure old habits are broken and new behaviours applied and embedded in the right way.
  • Greater self-awareness – Coaches often ask individuals to reflect on the way they approach tasks, their customer and colleague relationships, their business strategy and their learning. This reflection brings a greater self-awareness of the impact of their behaviours.
  • The chance to ‘offload’ – Many individuals greatly value the chance to talk about their role, its pressures, challenges and rewards, in confidence. Leadership roles, in particular, can be isolating with no one either on the same level or above you to share the burden of difficult days. A coach can be a confidant and a guide.
  • Greater self-belief – Many find coaching strengthens their self-belief. Rarely do many of us get the opportunity to reflect on our strengths. Coaching offers this opportunity; helping individuals see that they do have the talent to tackle the tasks in hand, whilst also giving them the tools to address perceived weaknesses.
  • Greater wellbeing – Many studies have found that coaching helps reduce stress and helps build resilience and hope. Coaching gives individuals the space to consider problems from a range of perspectives and receive advice from a respected and expert source. Setting goals and then achieving them, a key element of the coaching process, also improves wellbeing.
  • Ability to deal with change – greater self-awareness, self-belief and wellbeing all help individuals manage change effectively. Plus, the Coach is on hand to help the individual plan out their change strategy, implement it and deal with any specific challenges or setbacks that arise during periods of change.

To download our full white paper, please enter your name and email below.

Why Coach?