They build an understanding of their clients’ needs and requirements, plan how to meet these needs and, as a result, generate sales for the business. As such, Account Managers are often key to business success.
Our Account Management App provides account managers with a pocket guide to effectively managing client accounts.
- The purpose and role of an account manager.
- The essentials to success.
- How to be an effective account manager.
- What a value proposition is and how to develop one.
- How to think strategically about your accounts and map them against the perception ladder.
- Analytical tools you can use to help guide strategic intent.
- How to segment your market, select top priority accounts, and ensure you give all clients and accounts the appropriate attention.
- How to engage with a client, elicit their needs and present solutions effectively.
- The importance of interpersonal contracting.
With top content from leading business coaches, the Account Management App is the ultimate guide for account managers wanting to develop their skills.