Selling to Corporate Decision Makers

Selling to Corporate Decision Makers

Selling to Corporate Decision Makers Moving from B2C conversations to a proactive B2B sales environment CHALLENGE Ashridge Executive Education were looking to optimise their Corporate Relations team’s approach to B2B sales conversations. The team had previously held...
Performance Management & Capability Frameworks

Performance Management & Capability Frameworks

Performance Management & Capability Frameworks Motivating Behavioural Excellence CHALLENGE As the FCA instigated RDR and industry wide “intense supervision”, Wesleyan sought to strengthen the ethical culture and behavioural alignment across their organisation. The...
Successful launch of RDR ready sales force

Successful launch of RDR ready sales force

Successful launch of RDR ready sales force Embedding a compliant, commerical Sales Process CHALLENGE In 2012, with RDR looming, a large UK life and pension company were looking to ensure their Direct Sales team (who operated in a high net worth client arena) were...